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Designer childrenswear bites back

With beautiful winter campaign imagery seeping through, it's no wonder childrenswear is seemingly recession proof

The perfect family, as imagined by Dolce & Gabbana
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Designer childrenswear, it seems, is turning out to be pretty recession proof. Whilst tightening our belts in some areas the amount shoppers are splashing out on our children is allegedly increasing. One Manhattan mother Dara Sandler recently made headlines after telling The Associated Press that she had spent $10,000 on her three-year-old’s summer wardrobe and plans to spend even more for autumn.

The fantastic selection of autumn winter childrenswear clothing is now being advertised and, ahead of the game as always, starting to be sold online and in stores. As the last of the summer sales are cleared away, room is being made for the gorgeous winter offerings. Super department store Harrods is proving the point by  soon unveiling a brand new childrenswear department of epic proportions. Featuring two designer clothing rooms, a giant shoe department and labels including Gucci, Burberry and Zadig & Voltaire the 66,000 square foot floor will be one of the largest destinations for mini fashion in the world. 

We love the autumn winter Dolce & Gabbana advertising campaign, as seen above, which continues on from summer by including children in the gorgeous images. With beautiful imagery such as this, it's no surprise that shoppers are keen to invest in what their children are wearing. 

Campaign image: Dolce & Gabbana


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dolce and gabbana, harrods, childrenswear, children's fashion, fashion, shopping, children, advertising, advert, autumn winter, 2012

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