Revealing the WINNERS of this year's Junior Design Awards for Best girls fashion collection...
WINNER: PLATINUM FOR BEST GIRLS FASHION COLLECTION
WHAT: A stunning collection of high-end, high street clothes with a relaxed bohemian feel, designed for girls from 3-13.
WHY: The attention to detail from their pom pom adorned hangers to their signature embroidery and fresh use of colour meant that this range leapt off the rail and the cry "Oh I would wear that!" was heard over and over again. Judges were impressed that the collection spanned such a large age range so successfully and there was particular lust for the heavily embroidered playsuits and frilled lace shorts. Judge Lisa Mehydene, founder of Edit 58 said "Such a brilliant brand - clothes that girls and parents alike love. The designs are modern with a whimsical twist. The fabrics are brilliant (they wash really well!) and they are built to last, whilst looking pretty." And top children's wear stylist Yvadney Davis simply said "Exquisite."
WHERE: Outside the Lines
WINNER: GOLD FOR BEST GIRLS FASHION COLLECTION
WHAT: The children's fashion range made for cool cats who love an eclectic mix of pretty and ethereal with a dash of mini rock star. Designed for girls and boys ages 2-15 years with a capsule baby collection from 3-18months.
WHY: Design duo Lucy Enfield and Sophie Worthington, never fail to produce highly covetable collections that feature the clothes you wish you'd had when you were a kid; party clothes that aren't too try hard, and cool separates for boys and girls with fun detailing and motifs. The judges loved this season's juicy colour palette and flashes of sparkle. Junior's travel writer and founder of Mini Travellers, Karen Beddow was particularly enchanted and said, "Stunning. Absolutely love all the designs in this collection. All the glitter and extra bits and bobs! Would love it all."
WHERE: Wild and Gorgeous (and various stockists listed here)
WINNER: SILVER FOR BEST GIRLS FASHION COLLECTION
WHAT: A luxury fashion brand with a refreshingly pared back, understated aesthetic and a commitment to the highest quality fabrics and finishes. Designed for children aged 0-4
WHY: Our judges loved the simple lines, subtle colours and delicate prints offered by Belle Enfant. The brand's bi-annual collections are perfect for creating the foundation for a myriad of outfits that can be styled up or down and have the feel of heirloom pieces that can be handed down for years without dating or suffering from wear and tear. Judge Diana Bardega of The Mamahood said "I want it all in my size!" while Junior Editor Bonita Turner commented "These are just the kind of clothes I love for my daughter. The quality really stands out and lots of the pieces would easily cross over to winter with tights or long socks "
WHERE: Belle Enfant Boutique, Cloudo Kids
WINNER: BRONZE FOR BEST GIRLS FASHION COLLECTION
WHAT: Ethically made, traditional children's clothes featuring an eclectic mix of classic and contemporary prints with cool shirts for boys, beautiful smocked dresses for girls and the most adorable rompers for babies. Catering for ages 0-9yrs.
WHY: Our panel of judges were completely smitten by the hand-smocking and gorgeous fabrics in this ethically produced collection. "Flamingo and leopard prints sit alongside classic florals so there is something to suit every taste and the smocking is absolutely beautiful." said Junior Contributing Editor Ellie Crompton. Junior's travel writer and founder of Mini Travellers, Karen Beddow said "I love these traditional designs turned into everyday wear. They would be a huge hit in our house and on our travels."
WHERE: Question Everything