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36 of the best places to buy cool boys clothes

How many times have you heard; "There's nowhere to buy cool clothes for boys"? Well, we respectfully disagree! Here is an edit of our favourites...

Posted: 1 October 2015
by Catherine Hudson
Jaxon James
Pieces from Jaxon James

WHO: Jaxon James, website

WHAT: An online webstore with a curated collection of brands for boys aged 0-6 years

Brands stocked include Believe Mode, Blu Sky Baby, Candi&co, Dill Clothing, Freddy Alphabet, JoeyJellyBean, Lucky No7, The milk collective and Code 37

WHERE: Online at Jaxon James

Black Score kids T-shirts

WHO: Black Score

WHAT: Handprinted monochrome, fashion and music inspired unisex babygrows and T-shirts for 0-12 years. Our favourite prints are 'Chanail' and 'All the single babies'. Oh, and they also do adult sizes (#justsaying).

WHERE: Selfridges

Lindex boyswear

WHO: Lindex

WHAT: A Swedish brand offering fashion for the whole family. Lots of non-gender specific items and fun prints. Very much worth a browse online. 

WHERE: Lindex

Honey & Archie leggings

WHO: Honey & Archie leggings

WHAT: Cotton leggings in cute prints and a natural colour palette, for ages six months to five years. Simple, sweet and useful - every kids' wardrobe needs some!

WHERE: Honey & Archie

Marks & Spencer boyswear

WHO: Marks & Spencer

WHAT: Everything from cosy and cool babywear to sharp suits for boys and funky streetwear. This high street giant is leading the way in terms of cool fashion design for boys at great prices. 

WHERE: Marks & Spencer

Did you know... Marks & Spencer won the Junior Design Award 2014 for Best Baby Fashion


WHO: Huxbaby

WHAT: Billed as 'minimalist fashion for babies with an adult level of style'. It is certainly slick - we just can't get enough of metallic baby booties.

WHERE: Huxbaby

Mamas & Papas

WHO: Mamas & Papas

WHAT: As well as fantastic all-year-round baby basics, don't miss the limited collection of Liberty print pieces at Mamas & Papas for ages 0-4 years.

WHERE: Mamas & Papas

Little Green Radicals

WHO: Little Green Radicals

WHAT: One of our favourite organic fashion labels for both boys and girls, you will find original prints over interesting silhouettes made from the coolest, comfy cotton. 

WHERE: Little Green Radicals

Did you know... Little Green Radicals won the Junior Design Award 2014 for Best Eco Kids Fashion


WHO: H&M kids

WHAT: Brilliant basics as well as high fashion pieces, all at fantastic prices and with a cool Scandinavian edge. Look out for the Conscious collection which offers 'sustainable style'. Wide age range, from newborn to adult. 


Mini Magpie

WHO: Mini Magpie

WHAT: Mum of two, Kimberley Golding, is a cool unisex, eco clothing brands for kids (and parents) who like to have fun with fashion. Each piece is handmade and created from recycled materials. Look out for the dungarees made from jumpers.

WHERE: Mini Magpie online

Young Soles

WHO: Young Soles footwear

WHAT: A luxurious collection of lightweight shoes for boys and girls, designed in East London and made with soft leather in classic British styles. 

WHERE: Young Soles


WHO: Elfie

WHAT: We have a soft spot for Elfie, which sells clothing for children inspired by fairytales. Expect cute accessories, thoughtful details, unisex items, rich colours and irresistible co-ords. Elfie was started by two sisters, inspired by their memories of childhood.

WHERE: Elfie online

Did you know... Elfie was Highly Commended in the Best UK Fashion category in the Junior Design Awards 2014

Mini Rodini

WHO: Mini Rodini

WHAT: Founded in 2006 in Sweden by illustrator Cassandra Rhodin, Mini Rodini quickly established itself as one of the 'cool brands for boys' to wear. From baby to boys, you can find everything from babygrows to outerwear in fun, playful prints.

WHERE: Mini Rodini

WHO: Zara Kids

WHAT: Zara Kids echoes the cool credentials of the adult collections, with basics and more fashion led ranges for kids from baby to age 14.


Pala Mino boyswear

WHO: Pala Mino

WHAT: Unisex sportswear, but 'not as we know it'... This luxe jersey collection is for ages 1-8, filled with slouchy sweatshirts and colourful leggings. 

WHERE: Pala Mino

Did you know... Pala Mino was Highly Commended in the Best Emerging Fashion category in the Junior Design Awards 2014

Velveteen boyswear

WHO: Velveteen

WHAT: The collection of boyswear at Velveteen is growing, and it is well worth a visit to shop for fair trade, finely crafted clothing for children, made using Indian artisan techniques. Available from 18 months to 10 years. 

WHERE: Velveteen online


WHO: Vertbaudet

WHAT: A French brand offering year-round chic clothing for children; among lots of 'cutesy' items, too! From newborn to 14 years - also offers a maternity collection, which does fantastic basics. 

WHERE: Vertbaudet

Lucy & Sam

WHO: Lucy & Sam

WHAT: Gorgeous organic babywear for beautiful boys, from newborn to 18 months. Find pramsuits, rompers, T-shirts and more. 

WHERE: Lucy & Sam

Dotty Dungarees

WHO: Dotty Dungarees

WHAT: They only do one thing: dungarees! And whose wardrobe doesn't need at least one pair? They definitely stir up nostalgia in our office. Available in dresses for girls, too, all in age 0-5 years. The 

WHERE: Dotty Dungarees

Boden boyswear

WHO: Boden

WHAT: Having quickly become a website at the top of our list for adult fashion, Mini Boden and the teen range Johnnie B, offer brilliant quality and fun clothing for children season after season. Fantastic styling too, so shopping is even easier... Available (in various sub-ranges) all the way from newborn to age 16.

WHERE: Boden


WHO: AlexandAlexa

WHAT: The winner of the Junior Design Award 2014 for Best Online Children's Fashion Retailer, AlexandAlexa is a one stop shop for kids' designer fashion, from newborn upwards. Stocking hundreds of the best labels including Dolce & Gabbana, Kenzo and Burberry, the webite is also divided into 'stores' such as 'ski', 'Halloween' and 'The Wedding boutique'; making shopping a breeze.

WHERE: AlexandAlexa

Gap kids and baby Gap

WHO: Gap Kids

WHAT: We love Gap kidswear! And so does our columnist, fashion designer Olivia Rubin, who rates it as one of her top five shops for kids. As well as being made of lovely materials and brilliant quality, the colours of the clothing at are always either brightly bold or softly gentle and the collaborations are as exciting as you'd find in any adult's clothing department. Watch this space for the latest... previous collaborations in kidswear have included Paddington and Diane von Furstenberg.


Loff Loff Organic

WHO: Loff Loff Organic

WHAT: Blue, yellow, green and grey are the main colours used in the inaugural 'Pixels' collection from new brand, Loff Loff. It was started by a mum who couldn't find what she wanted in the way of fashion for her son. Her brand offers organic clothing for both boys and girls. Don't miss the white T-shirts that are sold with fabric pens...

WHERE: Loff Loff Organic online

ShortStitch boyswear boxes

WHO: ShortStitch 

WHAT: Here is a new shopping service for busy parents to make shopping for boys and girls aged 4 to 10 simple. You fill in a profile about your child, then a personal shopper will give you a call. They will then select fashion items based on your preferences and profile. A box of crrent season outfits will then be delivered and you only pay for and keep the items you love - and let ShortStitch collect the rest.

Brands in stock include idigdenim, Emile et Eda, Scotch R’belle and Scotch Shrunk, ilovegorgeous, Soft Gallery and American Outfitters.


COS boyswear


WHAT: The modern and functional design ethos of the adult collections is mirrored in the childrenswear at COS, and you can find some brilliant graphic and outstanding block colour pieces in all kinds of interesting silhouettes, at high street prices. 


Petit Bateau

WHO: Petit Bateau

WHAT: This French company is well-known and much-loved for its excellent quality fabrics and classic Breton striped tops, but there is also a wide collection of brilliant boyswear, from newborn upwards. The yellow pieces look especially striking teamed with the navy and white stripes. 

WHERE: Petit Bateau

Olivier Baby & Kids

WHO: Olivier Baby & Kids

WHAT: All of the woool used to create the beautiful garments, for children aged 0-10 years, at Olivier Baby & Kids is 100% cashmere. As well as jumpers and cardigans, don't miss the excellent accessories collection, filled with snoods and mittens. The Star cardigan is the one seen on Prince George when he was photographed at a polo event. 

WHERE: Olivier Baby & Kids

Did you know... Olivier Baby & Kids was Highly Commended in the Best Boys' Designer Fashion category in the Junior Design Awards 2014

Rachel Riley boyswear

WHO: Rachel Riley 

WHAT: The Rachel Riley fashion brand is synonymous with classic British design, offering clothing with a vintage feel and all the excellent quality that you would expect from a label with gorgeous standalone stores in Knightsbridge and Marylebone. Rachel Riley herself has always stayed true to her eponymous brand's traditional values, and has recently been evermore in the spotlight since Prince George wore the sailing dungarees on a royal tour, and an outfit with red shorts to his sister, Princess Charlotte's christening.

WHERE: Rachel Riley

River Island boyswear

WHO: River Island

WHAT: If you are looking for outfits with street style and urban cool, River Island is the place to shop. Personally, I think the boyswear collection is superior, in terms of funky and on trend designs, to most high street stores. The Mini range is available in size 0-5 years and the boys range is 3-12 years.

WHERE: River Island



WHAT: For easy to wear, block colours, hard-wearing, affordable, cool cotton pieces for the whole family, it's hard to beat UNIQLO. Make a beeline for the outerwear for the boys - it is outstanding. 


No Added Sugar

WHO: No Added Sugar

WHAT: The coolest prints, in rich hues over superb quality materials, for both boys and girls. What started as a brand that offered witty slogans on baby T-shirts, has gone on to become a destination place to shop. One not to be missed.

WHERE: No Added Sugar

Next boyswear

WHO: Next boyswear

WHAT: From monochrome to bright colours, there is something to suit every style at Next, with the guarantee of good quality. 


Mothercare, Baby K and Little Bird

WHO: Mothercare, Little Bird at Mothercare and Baby K at Mothercare

WHAT: The high street staple has been rejuvenated in recent years with wonderful collaborative collections from Jools Oliver - Little Bird, and Baby K by Myleene Klass. Don't miss the Mothercare own brand collection for both boys and girls, which is now much more design led than in previous years. 

WHERE: Mothercare

Harrods boyswear

WHO: Designer fashion labels at Harrods

WHAT: A wide range of designer clothing and accessories for children, from newborn to age 16. You'll also find designer prams and toys in other parts of the store. Fashion labels stocked for boys include Paul Smith Junior, Armani, Burberry, Kenzo and Polo Ralph Lauren. Shopping online is easy and convenient, but shopping in store is a real treat. 

WHERE: Harrods

Sunuva boys beachwear

WHO: Sunuva

WHAT: The coolest kids' UV swimwear and beachwear we've found yet. As well as being protective, (UPF 50+), kids will enjoy wearing the fun range of colourful pieces. It's wonderful to see the colours being as bright and the designs being as playful for the boys as much as for the girls. Neon = perfect for the sunshine.

WHERE: Sunuva

Tobias & the Bear

WHO: Tobias & the Bear

WHAT: A brand that started off with the idea of cool, printed leggings, has quickly expanded into T-shirts, sweatshirts and even a really fantastic range of bedding for babies and children. We love the 'Just call me fox' sweatshirt. Clothing available from 3 months to 4 years.

WHERE: Tobias & the Bear

If you have any more great suggestions for other places to buy cool boys clothes, please let us know by commenting below.

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Discuss this story

I would inclued on the list

Posted: 03/11/2015 at 11:35

Great list, we are so happy to be UK stockists of Huxbaby, as well as Tobias and the Bear, must mean we are an very cool shop!
Such big fans of the independent brands and we have brought lots of them together at

Posted: 27/03/2016 at 15:09

I was surprised to see that Start Rite shoes ( on the list. We think that these are the best children's shoes around. They look great, the kids rarely complain about painful feet, and they wear well too.

Posted: 19/05/2016 at 11:55

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Posted: 11/06/2018 at 09:24

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